5 benefits of personal and business branding photography

Who are your ideal clients? Do you sell your products or services to consumers (B2C) or to businesses (B2B)?

How about H2H aka… Human to Human? Because no matter what you’re selling and who you’re selling to, you’re always selling to the human behind the email, social media account and ‘add to cart’ button!

And as beautiful human beings, we have a tendency to want to connect on different levels with products and services we use.

If you’re an entrepreneur or business owner who is responsible for your brands online presence, this list is for you. Whether you’re creating your own set of photography, or looking into working with a content creator to create your images, here are 5 benefits that having aligned visuals will bring to your personal or business brand.

1. Create a fresh, unified + consistent brand experience

The feeling and experience that clients or customers get from your brand is what will have them following (and engaging) with your brand, or not. Make it easy for them to get a feeling for your brand, and what you’re about by choosing visuals that are packed with your own special personality and cohesive in look and style.

2. Connect meaningfully with your audience

Why do you follow certain businesses on their social channels, subscribe to their newsletter, or hit the ‘updates’ button on their YouTube channel? Maybe you’ve felt an instant connection to a brand and want to be part of their journey. Or maybe what they do and offer has piqued your curiosity and you want to learn more. Either way, they have presented opportunities for you to connect with them and you have chosen to make room for them in your social feed or inbox.

As a small business, you also can present opportunities to your audience to hop on board and join your community and journey, and photography is a very accessible way to do this. There are endless ways to use photography to connect meaningfully with your audience and allow them a ‘window’ to peek into the nooks and crannies of your business.

3. Align your VALUES with your visuals

Us humans just want to connect already! Show us one of your values in action, and share why it is important! Perhaps it is important to us too and we’ll choose to support your business and cheer you on.

4. Get related to your audience (create the love!)

Do you have your own special process in the day-to-day running of your business? What about your customer or client service? How do you work with your suppliers? Building visuals and stories around these types of things using branding photography is a great way to help your audience feel related to your brand.

5. Build + grow community

You know it! Community is key, and we all want to feel part of something, and perhaps even part of something bigger than just ourselves and our immediate bubbles. Step in all you businesses that are also community builders, and share your stories! A well-curated story told through a series of images can do wonders to elicit an emotional response from your audience. Think about doing stories on all the different communities that are part of your business in some way: your community of team members, clients, customers, suppliers, team members pets…you name it, there’s a story to tell everywhere you can think of.

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See brand storytelling in action:

Check out images from a branding session with money mindset coach Debbie, The Holistic CFO. Debbie wanted images that would showcase her values: authenticity, adventure, fun, connection and transformation.

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Ready to create a set of images to share your business stories?