Client Spotlight: Business Branding Photography for Decade Impact
Decade Impact is a Vancouver based impact consulting firm with a focus on Impact Strategy and Activation.
With a new website launching, the team was looking to create a set of unified images to showcase who they are and how they work. As well as visuals for their website, the images were for use across all their marketing platforms including social media, newsletters, blog posts, articles, and anywhere else where having a personalised library of photography will help to share and amplify the Decade Impact story and mission:
“With the mission to leave the world better than we found it through impactful business, Decade spots operational levers that can create change.”
One of the key things we looked at when planning the shoot was their values and how they can be captured through photography. With this in mind, some of the key values of Decade Impact that we kept in mind are collaboration, laughter, change and creating empowerment / being empowered.
And then the world changed….
The strategy session for Decade Impact’s branding session was held B.C (aka Before Covid). The plan was to capture the team and their clients’ journey from first touchpoint to the completion of a project. With lots of in-person touchpoints in the Decade Impact client journey, there was lots of opportunity to build out a full picture of the business.
When COVID shut down the world in March 2020, the shoot was put on hold. Over the next few months, the team adjusted from being a fully in-person service, to offering a successful totally online client experience for their training, programs and advisory services, and this pivot and “new now” way of working is the new story we went on to tell with the photography.
Below is a selection of images from the Decade Impact branding shoot. This ‘new now’ includes Zoom, online client relationship building, online post-it note programs, scheduling tools, project management systems, and more!
Shout out to Hair and Makeup Artist, Gwen who works with beauty products that are cruelty-free and green!
“Maxine captured our brand essence beautifully, leaving us with a range of portraits and values-shots that are already incredibly valuable for re-positioning our impact consulting business! So thrilled to have you in our court!” Brianna Brown, Decade Impact
Maxine is a photographer based in Vancouver, Canada, and works with small heart-centered businesses to create joyful, honest images so they can show up on-brand, and aligned with their values.