For me - I love seeing their team members. I have an understanding of what this company does. I get the idea that their team’s happiness is important to their success. Also that they take pride in cleanliness and not just the buildings they’re working in and on, but on their appearance with the clean uniforms of their team. Their values are perfectly illustrated through, and although their values aren’t directly listed on the website I would assert that their photography tells us what is most important to them: cleanlines (it has to be!), an engaging and engaged team, a happy kind work environment and community.
What we can learn from Facilities Management Services images:
Consistency is KEY!
The images have been created especially for FMS and show their branding through the uniforms of their team. They also have a matching colour of cleaning cloth in one of the images...which I’m not sure if they do use regularly or have brought in for the photography - but either way works nicely for cohesiveness. There is lightness and brightness throughout all their imagery. As all images have been taken specifically for FMS and not pulled from a stock library they are all edited in the same style.
Show your team!
Their team is the most important thing to FMS long-running success. They have put great importance on this in their copy, and it is illustrated very clearly with their photography. You get to see the team in different roles, and at different stages of the job - outside, inside, with each other, at work, and connecting with each other. You see their faces, and whatever the photographer has said to get them to smile and laugh and interact is perfect because above all there is a sense of openness.
Maxine is a photographer based in Vancouver, Canada, and works with small heart-centered businesses to create joyful, honest images so they can show up on-brand, and aligned with their values.